highlights in oversized font size the type of service it provides. It even circles the language, 'French', so it is super clear for visitors to know what's on offer.
As part of the redesign process for our client Fotolia, we highlighted the pricing on the homepage, as this is one of their key differentiators in the stock photography market.
From the design perspective, it's challenging to answer this question right on the homepage because we don’t want to overcrowd it with too many things, overwhelm the visitor and thus scare him/her away.
We are always more comfortable and reassured with a particular product or service when we see proof that other people have actually found it useful or enjoyable.
Now that you have convinced your visitors to choose you, they are ready to get started. Just don't forget to clearly show them what they should do next. Don't leave them confused as you will instantly lose the momentum.